First is an exclusive baby collection, designed for the little ones from birth to 12 months. First is a universe of white and a harmonious mix of soft pastel colors such as light grey, navy, beige, pink and sky blue. The baby outfits are simply endearing, with an eye for detail and finish. Unique pieces that should not be missing from the first photo.

The exclusive cotton used for First creates the unparalleled sensation of softness and quality. First is a brand to cherish. In the same idea, First also has an exclusive line of puériculture. The three themes, Endless Grey, Pretty Pink and the new Forever Blue, are carefully worked out color combinations, sleek and stylish, in perfect harmony for any interior.